Wednesday, March 23, 2011


It’s been an insanely busy week.

I’ve been pulling a few late nights this week getting the wheels in motion for some new starters at work. The US version of Google experienced an awesome, awesome update a few weeks ago that means websites that literally just republish crappy content have been penalised. This will be coming to the UK imminently so I have been running all manner of tests in the live version of the algorithm in Google US in recent weeks with awesome results.

My investment in four in house copywriters was a worthwhile one.

I’ve been barking on to my clients about the importance of unique content on their site. “Don’t just pull your product descriptions from the manufacturer’s site.... write your own where possible.” “Say something your competitors are not saying.”

And the latest update has had an awesome impact on the sites of clients who’ve invested the time or money doing that.

So now I’m recruiting more in house copywriters and this has means after hours interviews for the ones who can’t make it during work time and stuff like that.

Add to that the fact that we’ve recently moved house and there’s lots of odd jobs that still need doing in the house and it’s been chaotic.

Tonight I am taking the night off.

I am finishing work at 3, going to collect my son and he, Chloe and I are going for dinner and then going bowling. A night of letting off steam... absolutely essential.

In other news, my sister and her Fiance broke up this week. It’s terribly sad to see her so upset but I think she made a very brave call. If something just doesn’t feel right, it’s the hardest thing in the world to listen to your head over your heart and a brave decision.

Gutted for both of them.... but hey, sis... this will get better.

I always feel drained when I have not had enough family time and the last week or so has definitely left me feeling like that. Tonight will be the perfect therapy.

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